Focus on age specific goals I’ve been a competitive sports enthusiast for as long as I can remember — cricket has been my passion. To stay fit beyond my playing years, I began running half-marathons at 40 and I still lace up at 58. But...
Unlocking Nature’s Own Pharmacy
With advancement in science of longevity, there is a growing community of scientists and doctors who believe that ageing, just as any disease, can be treated and life can be extended. It is possible to live to be 100 (LIVE2B100). However, to enjoy extended life, age...
Breathe Better: How Pranayam Boosts Health and Well-Being
In our quest to LIVE2B100—not just in years, but in vitality—one of the most powerful tools is already within us: our breath. Rooted in ancient Indian wisdom and now backed by modern science, Pranayam (breath control) is more than a relaxation...
Healthy Smiles for Life
“Teeth are taken for granted—until they start hurting.”That was the opening line from the recent LIVE2B100 podcast hosted by Simpli5 featuring Dr. Smita Athavale, Senior Prosthodontist and Founding Member of the Association for Geriatric...
Yoga for Seniors: Boosting Flexibility, Mobility & Balance
Staying active and flexible as we age is possible – yoga can help. Move smart, live betterAs we age, stiffness in joints, back or knee aches, and reduced flexibility can limit our mobility and increase the risk of falls. If left unaddressed, this not only affects...
Safety at Home: Protecting Seniors from Slips, Trips & Falls
Every year, one in four seniors experiences a fall — and nearly 80% of these incidents are preventable. Simple yet powerful steps to make homes safer for seniors, while encouraging a positive mindset toward aging and independence. Think Safety, Not Fragility...
LIVE2B100: Age Actively, Age Joyfully — The GENES Way
As life expectancy rises and more of us are likely to live well into our 80s and 90s, the question is no longer “How long can we live?” but rather “How well can we live?” .Our LIVE2B100 initiative is built on this belief — that active ageing is not a coincidence but a...
Budget 2024 Expectations: India’s Senior Care Reforms Need Higher Resource Allocation, Out Of Box Thinking
As India’s population continues to age, it is crucial to increase the budgetary allocation for senior care to a minimum of 1 per cent and expand the initiatives to meet its growing demand. It is imperative that the forthcoming Union Budget of India addresses the...
Budget 2024 Expectations: 5 Key Areas To Focus For Elderly Care
The newly formed government has a huge opportunity to set the ball rolling on key reforms and initiatives for a supportive and age-friendly environment for the elderly. India is experiencing a demographic shift, with a growing elderly population. According to the...
Retirement Planning: A ‘LIFE-TIME’ Framework That Helps Seniors Earn Risk-Adjusted Return
Retirement planning requires efficient risk management to help your investment portfolio grow and achieve financial goals. At 140 million seniors in India account for about 12 per cent of our total population. This number is estimated to more than double to over 330...
How Tech Start-ups For Senior Citizens Are Changing The World Of The Elderly In India
Quite a few have comprehended the void in the senior care area, especially knowing that nearly 25 percent of the elderly population stays in India When a 30+ Nehul Malhotra saw his parents struggle with their phones to book an Uber and crave for his time, this IIM...
Bridging The Digital Generational Gap: Impact Of Technology On Seniors
As senior citizens’ longevity increases, it presents a unique opportunity for startups to address their evolving needs, from daily chores to health-related concerns. As senior citizens’ longevity increases, it presents a unique opportunity for startups to address...
Parenting Parents – You can choose your friends but not parents
In case you thought parenting was tough, wait till you reach the age where you need to parent your parents! At Least in the case of kids it can be your way or the highway but in case of parents, they have a mind of their own and know how to get their way. It can take...
Ageing Gracefully
It is said “Time and tide waits for no man”. Before you know, it’s time to hang your boots from an active work life. While there is enough material available focussing on the financial thumb rules to help you arrive at the post retirement ...
Story of two grandmothers – Choosing to live life on their own terms!
This is a story of a mother and a mother-in-law approaching their 80s. Both born in middle class Maharashtrian families and brought up in the interiors – one in Maharashtra and the other in a border town along Karnataka and Maharashtra. Both love to watch TV,...














